Search Engine Watch (2008) - "The keyword targeted banner will make a comeback as will unique new formats which might include video and rich-media."
Refine+Focus Blog (2008) - "Banner ads have made a comeback and have become the centerpiece of the interactive media mix."
Search Engine Watch (2007) - "The bottom line is that banners are becoming more sophisticated, more real-time, and they will be purchased in much the same way you buy search ads. No wonder they are making a comeback!"
Information Week (2007) - In Challenge To Google, Microsoft Pays $6 Billion For Online Advertising Firm! WHY? "Online advertising represents a $40 billion opportunity that will grow 20% per year until 2010."
GigaOM.com (2007) - Why Google bought DoubleClick - BLOGGER Q: "There are some who believe that this deal marks the return of the banner. What do you say to that?" EXPERT A: "Did it ever go away?"
News.com (2007) - Google buys banner ad giant DoubleClick for $3.1 Billion in Cash! WHY? It "boosts the search giant's banner advertising business, which lagged rival Yahoo's.". (Call it the $3 Billion Banner Bombshell!)
Business Week (2007) - Google vs. Microsoft: Vying for DoubleClick "The real value of the New York company lies in its ability to place banner ads..." (A bidding war?)
FinancialExpress.com (2007) - DoubleClick to set up digital ad exchange "DoubleClick, which opened in 1996 as a pioneer in the placement of banner ads online, has evolved..."
Newswire Today (2007) - "The web banner market is particularly attractive to advertisers... [because they] see near instant results."
ClickZ (2007) - "Verizon Wireless announced it would start selling banner ads... (joining AT&T, Cingular, BellSouth, Nextel and Sprint)"
Wall Street Journal (2006) - "...display advertising appears to be making a comeback, on track to grow faster than search ads over the next few years."
EZineArticles.com (2006) - "Yes, online banner advertising still remains a foundation of many Internet marketing campaigns"
Website Services (2005) - "Since the inception of Internet marketing there has been one standby tactic that has worked exceedingly well... "
EWeek (2005) - "By entering the CPM-advertising world known for splashy banner ads, Google is attempting to attract a bigger set of advertisers."
ClickZ (2005) - "Now, the banner is making a comeback. It's doing so even at search engines... (Yahoo! and MSN Play Catch Up)"
Impact Lab (2005) - "Spending was up 25 percent for the banner or display category (in first half of 2004 Dot-com Ad Comeback)"
eWeek (2005) - "Yahoo to Test Search-Based Banner Ads" (If it works well for Google, you can bet Yahoo will do it too!)
Silicon Republic (2005) - "Banner advertising is forecast to make a comeback this year." (We predicted this as well.)
ClickZ (2005) - Nielsen/Netratings report found "banner ads on European Web sites increased 24 percent last year" (8-55%).
Adland (2004) - "Banner ads turn ten years old"! See First Ever (standard-size) Banner Ad by AT&T from October 25, 2004 Hotwired.
Marketing Monitor (2004) - "This shouldn't really come as a surprise to many - the fact that banners are making a comeback..."
ZDNet (2004) - "HEADLINE: Google to sell banner ads" (This "Shocking" headline is convincing all by itself!)
Web Pro News (2004) - "In a surprise to many experts, Google has begun offering image based (Banner) ads..."
IMedia Connection (2004) - "Consider one of the most undervalued assets around -- the banner ad." (It's more undervalued NOW!)
Wall Street Journal (2004) - "Web ads, not long ago a wasteland of over-hyped expectations, are making a comeback."
Jupiter Web Network (2004) - "...the banner ad is poised for a comeback."
Promotion World (2007) - "And no matter what talk you may have heard, banner ads are still effective."
ConversionRater.com (2006) - "...banner advertising can increase brand awareness, and lead to all kinds of positive results."
ClickZ (2005) - "Our experience has been that static ads generally get higher click-throughs [on blogs] than animated versions..."
Entrepreneur.com (2004) - "...search advertising isn't as cost-effective as Web banners and other display forms for reaching large audiences."
Ecommerce Digest (2003) - "...there is some evidence that banner ads are more effective than once thought."
Poynter Online (2001) - "... banner ad campaigns could be twice as effective as previously thought."
Internet Advertising Report (2000) - "Banner ads are effective in driving traffic to companies' web sites."
ClickZ (1999) - "Online banner advertisements are as effective as television advertisements (for brand awareness)..."
ArticlesBase.com (2006) - "You might have heard that banner advertising is dead. Nothing could be further from the truth!"
ClickZ (2005) - "Back in 1999, Web pundits were extolling the death of the banner ad. Well, banners are still here..."
IMedia Connection (2004) - "Long Live the Banner? The research indicates that consumers prefer the least intrusive ad formats..."
CNET News.com (2000) - "Banners are still very cheap, easy to use, and universally accepted by Web sites"
Forbes (1999) - "Advertising pundits have long predicted the imminent death of the banner ad, yet the popularity of these ads grew even further..."
ZDNet (1999) - "Like a phoenix rising from the ashes, the much-maligned banner ad is reinventing itself..."
Online Advertising Discussion List (1997) - "Ad banners will be the mainstay of interactive advertising for a long time to come."
ClickZ (2006) - "Despite many seemingly negative strikes against it, the banner is still viewed as indispensable by many."
ClickZ (2001) - "Banner bashing: It's hip; it's now; it's the rallying cry of pundits, ad-agency clients, and traditional copywriters who have always had their suspicions about the efficacy of Web advertising..."
Kansas City Business Journal (2001) - "Although there are many ways to promote your company's Web presence, the most popular online is banners, garnering more than 95 percent of all online media buys."
ClickZ (1999) - "Am I the only one getting irritated by the endless discussions about the "death" of banner ads?"
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Hopefully, the above articles and quotes will provide some food for thought to all those people who are STILL thinking that the banner ad is dead. Sure, we've all probably seen it written someplace before, but that doesn't mean it is true. Here's something that is clearly true - nobody likes annoying pop-up ads shoved in their face.
Some online ad agencies that still sell pop-ups (despite wide use of pop-up blockers) argue semantics on whether rich-media interstitial or newfangled superstitial ads are actually pop-ups. To most people, ads that pop up are pop-ups, regardless if they come in on top, under or sideways. (ANY ads covering up content are just as bad!)
Sadly, these intrusive high-tech ads are probably only going to get worse and become even more commonplace. Predictably, the backlash will keep on growing too. Some companies evidently have to learn the hard way. The Carolina Banner Exchange was literally founded to help in this cause. Although a small effort comparatively, maybe it will reinforce the saying "Nothing could be finer than to live in Carolina"? Or should it be "Nothing could be finer than to surf in Carolina on the internet"?
If you own a company in the Carolinas and are considering any unpleasant web advertising campaign, DON'T do it! Just Say NO! Leave the dark side and TRY US!
NOTE: Carolina Banner Exchange is ONLY for web sites in North or South Carolina! If your site is based elsewhere in The USA, join The American Banner Exchange NOW! If your site is based OUTSIDE of The USA, we will suggest The Worldwide Banner Exchange and/or the new Leaderboard Banner Exchange for the largest size banner ad standard (728x90) ONLY! These last 2 services are still under construction.
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